Sustainability
Luxury that doesn’t cost the earth.
Better materials, beds designed to be refreshed rather than replaced, and plain facts about what each product is made from.
- 4.8/5from 2,559 reviews
- 30-night risk-free trial
- The Telegraph Best Buy2023-2026
- Handmade in EuropeThe Ultimate and The Comfort
Refresh, not replace
One great bed. Years of comfort.
The most sustainable bed is the one you do not have to replace. The Ultimate’s covers unzip, wash and swap, so a worn cover or a new look never has to mean a new bed.
Less waste. Better value.
See spare covers40 recycled plastic bottles
The average used to make each Ultimate.
Product by product
What our products are made from.
Materials differ by product, so each claim below names the products it applies to.
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Recycled fabrics
The outer fabric on The Ultimate, The Comfort and the spare covers is made from recycled ocean-bound plastic bottles, verified by the Global Recycled Standard (GRS).
See The Ultimate -
Repurposed foam and fibre
The Ultimate and The Comfort use memory foam from premium-grade offcuts, with bolsters filled with surplus fibre from the textile industry. The Donut uses recycled fillers.
See the dog beds -
Handmade in Europe
The Ultimate and The Comfort are handmade in Europe. The car seat, crate bed and travel mat are made at the same facility, in the same GRS-certified fabric.
See travel -
Leather and walk essentials
Our collars and leads use vegetable-tanned leather, a by-product of farming, coloured with natural dyes. Our poop bags are made from 100% recycled plastic (HDPE).
See collars and leads
Up close
Ocean-bound plastic, rewoven. Considered comfort.
Inside The Ultimate, supportive memory foam made from premium-grade offcuts sits within bolsters filled with surplus textile fibre.
Outside, a soft, durable fabric woven from recycled ocean-bound plastic bottles.
Buy once. Buy for life.
Every Ultimate comes with a 30-night risk-free trial and a complimentary leather dog lead.